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January Content 2022

this month’s posts are…

Welcome to your ready-to-post content library! Here you’ll find all the content for this month as well as be able to access previous month’s content. Interested in other marketing material? Head back to your dashboard home page and you’ll be able to check out more content.

January 1

 

Option #1

Happy New Year! Here’s to living life to the full in 2022. 🎊

 


Option #2

CMC Tip: Share a photo of your favorite bloody mary where you live!

 

Baby, it’s cold and nothing looks better than this to warm us up on this chilly winter day. 

🍹Happy National Bloody Mary Day! 

January 2

 

Option #1

CMC Tip: Use this link to find your Local Market Reports or head to your local realtor association website and check out the market insights.

 

New year, new market updates! Here’s your market update for January. 🏠

✔️ UPDATE
✔️ UPDATE
✔️ UPDATE
✔️ UPDATE

What do you predict will happen next month?

 


Option #2

CMC Video Tip: Easily transfer this caption into a video, like an IG Reel, by creating a video of you pointing at text-overs of the market updates.

Check out the top trending songs to see what you can use for this video.

Video Script Example:

New year, new market updates! Here’s your market update for January. 🏠

✔️ UPDATE
✔️ UPDATE
✔️ UPDATE
✔️ UPDATE

What do you predict will happen next month?

January 3

 

Option #1

🗓 Get those calendars out, because here’s what’s happening around around (YOUR CITY) this month!

Jan # | EVENT/ACTIVITY
Jan # | EVENT/ACTIVITY
Jan # | EVENT/ACTIVITY
Jan # | EVENT/ACTIVITY
Jan # | EVENT/ACTIVITY

What are you looking forward to most in January and how are you starting off 2022?

 


Option #2

CMC Video Tip: Easily transfer this caption into a video, like an IG Reel, by creating a video of photos/videos of different events with a text over with dates/names of events.

Check out the top trending songs to see what you can use for this video.

Video Script Example:

Here’s [insert #] of events happening in [your city] in January.

Mark your calendars for [date] because [event] is coming to town/happening!

This event is [insert details].

Then don’t forget that [event, event, event] are happening as well this month.

These are events you don’t want to miss.

Wrap up the month with [event] and get ready to rock yourself into February!

Are you headed to any fun events this month

January 4

 

Home Buyer Tip: Be sure you are ready. The average mortgage loan term is 15-30 years. 🏠

👉 Although you don’t need to stay in your home for that amount of time, buying a home is still a major commitment.

Be 100% sure that you’re ready for homeownership before you take on a mortgage.

January 5

 

The Differences Between Contemporary vs. Modern Style 🏠

✨ Modern style is firmly rooted in the early to mid-1900s and involves strong lines with natural colors.

👉 Decor pieces are functional
​👉 Color palette tends toward naturals and neutrals
👉 Favors strong lines
👉 Adapts to latest trends

✨ Contemporary design involves the trends of the here and now.

👉 Style has many variations
👉 Decor pieces are ornamental
👉 Color palette tends toward contrast with lots of blacks and whites
👉 Often features curves

What style do you go towards?

January 6

 

January Home Maintenance Checklist 🏠✍️

👉 Handle holiday cleanup like taking down holiday lights and wrapping them around a hanger to prevent tangling.
👉 A lot of hands have probably touched your door handles, so go ahead and wipe it down. You can also shine and tighten door knobs and hinges or level cabinet doors.
👉 If you haven’t already, do a deep declutter. Clean out closets and drawers. If you haven’t touched something in a year or don’t love it, then you should toss, donate or recycle it.
👉 Switch out your air filters. If you don’t already switch them out regularly, here’s your reminder!
👉 Toss out expired food items from your pantry or fridge, wipe down the space, and start fresh.

Tell me about your January must-dos ⬇️

January 7

 

🏠 FREQUENTLY ASKED FRIDAY: What are prepayment penalties?

👉 A prepayment penalty is a penalty fee charged to the borrower for paying off their mortgage early.

This allows banks, or owners if they do the financing, to still make money off of the loan.

Depending on your mortgage lender, you’ll want to ask about pre-payment penalties and if they will apply to your loans.

January 8

 

5 Cities with the Lowest Cost of Living 🏙️

 

🏠Wichita, Kansas

👉🏽 Monthly cost of living: $1,219

👉🏽 Median yearly income: $30,563

 

🏠Cincinnati, Ohio

👉🏽Monthly cost of living: $1,226

👉🏽Median yearly income: $46,260

 

🏠Tulsa, Oklahoma

👉🏽Monthly cost of living: $1,249

👉🏽Median yearly income: $29,429

 

🏠St. Louis, Missouri

👉🏽Monthly cost of living: $1,265

👉🏽Median yearly income: $31,415

 

🏠Memphis, Tennessee

👉🏽Monthly cost of living: $1,267

👉🏽Median yearly income: $25,790

 

I don’t know about you, but man these monthly costs of living seem pretty low in comparison to where we live!

 

Source: ​​10 Cities With the Lowest Cost of Living | Realtor Magazine

January 9

 

Option #1

How to create a guest room that is comfortable 🏠

✨ Treat your guests to a great night’s sleep with luxurious bedding. Start with 100% cotton sheets, add a thick duvet or quilt and pile on lots of fluffy pillows!
✨ Make space in the closet. Your guests will thank you for being able to hang up their clothes.
✨ Squeeze in a tiny table. It won’t take too much room in a corner but will provide a handy spot for charging their phone or holding extra belongings.

How do you make your guests comfortable for an overnight stay? ⬇️

 


Option #2

 

CMC Video Tip: Easily transfer this caption into a video, like an IG Reel, by creating a video of the different tips via photos or video examples with a text over.

Check out the top trending songs to see what you can use for this video.

 

Video Script Example:

 

How to three tips to create a guest room that is comfortable! 

Treat your guests to a great night’s sleep with luxurious bedding. Start with 100% cotton sheets, add a thick duvet or quilt and pile on lots of fluffy pillows!

Make space in the closet. Your guests will thank you for being able to hang up their clothes.

Squeeze in a tiny table. It won’t take too much room in a corner but will provide a handy spot for charging their phone or holding extra belongings. 

What else can you do to make your guests feel comfortable?

January 10

 

Option #1

Three Surprising Facts About Winter Weather 🌨️

➡️ The snowiest city on Earth is in Japan. Aomori City receives 26 feet of snow on average.
​​➡️ Snow falls at one to six feet per second.
➡️ You can hear thundersnow when the conditions are right.

How is the winter weather in your city?

 


Option #2

 

Four Fun Facts About Winter Weather 🌨️

➡️ The snowiest city on Earth is in Japan. Aomori City receives 26 feet of snow on average.
​​➡️ Snow falls at one to six feet per second.
➡️ [INCLUDE A FUN FACT ABOUT WINTER THAT RELATES TO YOU – FAMILY TRADITION, ETC.]
➡️ You can hear thunder-snow when the conditions are right. (it’s a real thing!)

What’s your favorite thing about wintertime?

January 11

 

📍 Nonprofit Highlight: (YOUR FAVORITE NONPROFIT)

(ABOUT THE NONPROFIT; CAN BE SOMETHING ABOUT THEIR MISSION STATEMENT) ❤️

➡️ To find out how you can support (NONPROFIT), visit (WEBSITE).

January 12

 

This is the start of your journey to homeownership. 🏠

Check out this (SHORT DESCRIPTION) house.

It has (LIST A FEW FEATURES).

January 13

 

[Share why your culture is important to you. How does it play into your business?]

January 14

 

🏠 FREQUENTLY ASKED FRIDAY: What is included in a home’s square footage?

​​👉 Main living spaces make up the bulk of your home’s square footage, including the kitchen, the living room, the dining room, bedrooms, and bathrooms.

🤔 Other areas, like finished basements and attics, or garage spaces, don’t count as living space (and therefore, square footage). It all depends on your local regulations and practices.

January 15

 

Myth or Fact: Buying a new build home means few repairs in years to come. 🏠

MYTH! There are some hidden expenses that can come with building a new home.

👉 Tip: Employ a home inspector specializing in new home construction to discover potential problems.

👉 Pro Tip: Most new builds come with a “warranty”, a few months before it ends go through your home and blue tape everything that wasn’t done properly, needs some TLC, etc and submit it to the builder to fix.

January 16

 

🏠Did you know that nearly 88% of buyers purchased their home through a real estate agent or broker.

Hiring a licensed professional to help with the home buying process not only provides a high level of expertise, but it is also much easier to navigate the process with their help.

If you’re thinking about buying or selling your home, now might be the perfect time. Let’s sit down to talk about your goals and see what the best course of action is for your family.

January 17

 

Option #1

4 Fun Facts You May Not Know About Martin Luther King Jr.

🤎 He held bachelor’s degrees in sociology and divinity, and a Ph.D. in systematic theology.
🤎 He was awarded the Presidential Medal of Freedom in 1977, and the Congressional Gold Medal in 2004.
🤎 He plagiarized some parts of the “I Have A Dream” speech as well as passages from his dissertation.
🤎 His honeymoon was spent at a funeral parlor… not because someone died, simply because a friend owned the parlor and offered to let him use it for his honeymoon.

Happy Martin Luther King Jr. Day!

 


Option #2

“We are not makers of history. We are made by History.” – Martin Luther King Jr.

Today is Martin Luther King Jr. day – so have compassion, be kind, be a part of a history that matters.

January 18

 

Five Easy DIY Home Hacks That Will Make Life Easier 🏠

✨ Use cooking oil to get rid of sticky label residue.
✨ Keep your toothbrush off the dirty countertop with a clothespin.
✨ Add some paper to the bottom of your trash bag to keep liquids from leaking out.
✨ Stick a paperclip to the end of a roll of duct tape or packaging tip.
✨ Use a hairdryer to get crayon marks off the walls.

What home hacks have you found that make life easier?

January 19

 

Did you have your own bedroom growing up, or did you share with a sibling?

I remember growing up, I had [to share a/my own] room and it was [the best/made so many memories/etc.]. Tell us a bit more about your room growing up.

Tell me about your room! 🏠⬇️

January 20

 

Real estate is ever-changing. It is important to always stay up-to-date with all of the changes and trends in the real estate industry. 🏠

Is there something you’d like to know about the real estate market? Or are you looking for home tips? Let me know below! ⬇️

#GetToKnowYourCustomersDay

January 21

 

🏠 FREQUENTLY ASKED FRIDAY: How will my home purchase affect my taxes?

👉 There are a number of tax benefits to buying a home. You can deduct your mortgage interest payments, as well as property taxes, points paid at closing, interest on home equity loans, lines of credit, and other items.

A tax professional can help you decide what to itemize.

Need some CPA recommendations? Drop me a message and let’s get those sent your way!

January 22

 

Option #1

5 Ways to Reduce Harmful Toxins and Chemicals in Your Home 🏠

👉 Ditch the toxic cleaning products.
👉 Detox your food storage.
👉 Add some greenery.
👉 Filter your water.
👉 Freshen your house naturally.

If you’ve made the switch to more natural ways to fill and enjoy your home, I’d love to hear about them in the comments!

 


Option #2

 

CMC Video Tip: Easily transfer this caption into a video, like an IG Reel, by creating a video of the different tips via photos or video examples with a text over.

Check out the top trending songs to see what you can use for this video.

 

Video Script Example:

 

5 Ways to Reduce Harmful Toxins and Chemicals in Your Home

Ditch the toxic cleaning products. I like to use [favorite product] which offers [qualities].

Detox your food storage. Most people use plastic containers, wrap or aluminum foil so save meals for later. Instead, try glass food storage, beeswax food wrap or food-grade silicone.

Add some greenery. Plants are a natural inexpensive way to purify the air in your home. My favorite plant in my home is [name of plant]. 

Filter your water if your tap water isn’t high quality. You can use filters like Clearly Filtered or AquaTru for the best quality without removing the good minerals.

Freshen your house naturally. Use a diffuser and essential oils to freshen your home and reap the aroma the aromatherapy benefits as a bonus

January 23

 

Option #1

Three Kitchen Tips You’ll Actually Use ⏲️

👉 Prevent food storage stains by coating the inside with nonstick cooking spray before adding the leftovers to keep the plastic in good condition.

👉 To clean the inside of your microwave, place a bowl of water inside and microwave it on high for 2 minutes. The steams up the inside and makes any splatters easy to clean up with a damp cloth.

👉 To remove coffee or tea stains, wet the cup and sprinkle in some baking soda. Scrub the baking soda around with a cloth, then rinse the cup. Repeat if needed.

What are some kitchen hacks you have to share? ⬇️

 


Option #2

CMC Video Tip: Easily transfer this caption into a video, like an IG Reel, by creating a video of the different tips via photos or video examples with a text or voice over.

Check out the top trending songs to see what you can use for this video.

 

Video Script Example:

 

Three Kitchen Tips You’ll Actually Use 

Prevent food storage stains by coating the inside with nonstick cooking spray before adding the leftovers to keep the plastic in good condition.

To clean the inside of your microwave, place a bowl of water inside and microwave it on high for 2 minutes. The steams up the inside and makes any splatters easy to clean up with a damp cloth.

To remove coffee or tea stains, wet the cup and sprinkle in some baking soda. Scrub the baking soda around with a cloth, then rinse the cup. Repeat if needed.

Tell me about your favorite kitchen hacks.

January 24

 

Selling, selling, SOLD! This beauty is now under contract! 🏠

January  25

 

(highlight your favorite brunch restaurant of the week)

Brunch is always a good idea. 🍳

Here are some of my favorite go-to’s in (YOUR CITY):
🍽 Restaurant 1
🍽 Restaurant 2
🍽 Restaurant 3

Where do you love to brunch?

January 26

 

THIS OR THAT: If you could only choose one, would you rather have a large living room or a large kitchen? 🏠

I’d prefer to have [insert your opinion]

January 27

 

🏠 Real Estate Term to Know: Second Mortgage

A second mortgage is an additional loan taken on the same property. It typically has a higher interest rate than the primary mortgage and can be used for repairs, among other reasons.

Second mortgages are surprisingly very common, but it’s really important to understand the financial situation you’ll put yourself in when you take one out.

January 28

 

🏠 FREQUENTLY ASKED FRIDAY (this is for my fellow real estate agents): Is investing in a professional photographer for your listings necessary?

👉 While absolutely not necessary, hiring a professional real estate photographer can mean the difference between selling a home in weeks versus months.

❗ Plus – it takes a considerable amount of time to take good quality photos and to properly edit and process the images. If you hire a professional, you can spend more time with your clients as well as marketing your properties.

January 29

 

Option #1

Open to the possibilities of home. Join me for an open house on (DATE + TIME)! 🏠

It features # bedrooms, # bathrooms and (ADDITIONAL FEATURE).

 


Option #2

CMC Video Tip: Easily transfer this caption into a video, like an IG Reel, by creating a video of the different features of the house via photos or video examples with a text over.

Check out the top trending songs to see what you can use for this video.

 

Video Script Example:

 

Check out this open house on (DATE + TIME).

# Bedrooms

# Bathrooms

Feature

Feature

Come by and say hello, tour this [adjective] listing, and maybe even [add value like – grab a sweet treat, make an offer, start getting serious about your home search, etc.]

January 30

 

Why should you price your home accurately? You don’t want to create the wrong impression by pricing your house high and then reducing it.

Nor do you want to leave money on the table. A listing agent can help you in the right direction! 🏠

January 31

 

Option #1

CMC Tip: Add a recent testimonial. If you don’t have one, invite others to leave you a review on Google (we recommend this over Zillow and any other platform).

 

Many thanks and gratitude for trusting in me to help you find your dream home! I couldn’t do what I do without my clients! ❤️

 


Option #2

CMC Tip: Add a recent testimonial. If you don’t have one, invite others to leave you a review on Google (we recommend this over Zillow and any other platform).

 

My clients are the reason why I love what I do! ❤️